UTM generator
Tag a campaign URL in seconds. Parameters are encoded for you; the link updates as you type.
Presets:
Custom parameters
Your link
Enter a URL to see the tagged link.
About UTM parameters
- Five query-string parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that analytics tools read to attribute a visit to a campaign. They do not change the page; they only label the traffic.
- utm_source, utm_medium and utm_campaign are the conventional minimum. utm_term is for paid keywords, utm_content tells apart links or creatives inside one campaign.
- Analytics tools treat "Newsletter" and "newsletter" as two sources. Keep everything lowercase and use hyphens instead of spaces; this generator encodes spaces for you but does not change case.
- Yes: create a redirect experiment in SplitHub (or a short link with two destinations) and tag the campaign URL; UTM parameters are forwarded to the destination and available as targeting conditions.